PRADCO Outdoor Brands is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures.

PRADCO Outdoor Brands’ powerful portfolio ranges from top lure brands Rebel, Yum, Booyah, Lindy and Bomber Saltwater Grade to top hunting brands such as Moultrie, Summit, Code Blue and Knight & Hale.

PRADCO Outdoor Brands’ heritage in the outdoor business goes all the way back to 1894, when Heddon Lures was founded on the banks of the Old Mill Pond in Dowagiac, Michigan. PRADCO Outdoor Brands’ have been reaching consumers for parts of three centuries, which gives it a rich heritage to set it apart from its competitors.

PRADCO Outdoor Brands is headquartered in Birmingham, Alabama, and has manufacturing locations in Alabama and Arkansas.