LAST UPDATED: July 30, 2021      Download PDF

This PRADCO Privacy Policy sets forth PRADCO’s privacy practices when you use our websites, apps and for information collected through the use of our products and services (collectively, the “Online Services”), including:

Plastic Research and Development Corporation dba PRADCO Outdoor Brands and its subsidiaries Summit Treestands, LLC, TH Products, LLC, and WINA, LLC (collectively, “PRADCO” or “we” or “us” or “our”) respects the privacy of its users and we are committed to protecting our user’s privacy through our compliance with this policy.

We want you to have a positive experience in connection with our Online Services. Our goal is to provide you with an experience that delivers the information, resources, and services that are helpful to you. In order to achieve this goal, we may collect information from you. This Privacy Policy describes our information collection practices and the privacy principles we follow.

To exercise your privacy rights or to ask us questions about this Privacy Policy or our privacy practices, you can submit a request by contacting us using any of the methods provided in the “How Can I Exercise My Rights” section of this Privacy Policy.

What Information Is Collected and How is it Used?

A. What Information Do We Collect?

  1. Personal Information: PRADCO collects, and has collected during the preceding 12-month period, the following categories of personal information (information that identifies you as an individual or relates to an identifiable individual) (collectively, “Personal Information”):
Category of Personal Information Collected * Categories of Sources from Which Personal Information is Collected Business or Commercial Purpose(s) for Which Personal Information is Collected Categories of Third Parties with Whom Personal Information is Shared
Personal Identifiers
  • Individuals
  • Customers
  • Use of our Online Services
  • Sale of Products and Services
  • Authentication
  • Customer or Product Related Communications
  • Social Media Marketing
  • Service Providers (operating systems and platforms; communication providers; data analytics providers)
  • Social Media Platforms
Other Personal Information Categories
  • Individuals
  • Customers
  • Payment Processing
  • Service Providers (payment processors)
Commercial Information
  • Individuals
  • Customers
  • Use of our Online Services
  • Sales Order Processing
  • Billing and Invoicing
  • Sales Tax Exemption
  • Service Providers (operating systems and platforms)
Internet or Other Electronic Network Activity Information
  • Service Providers (operating systems and platforms; other information technology systems; data analytics providers)
  • Delivery, operation, and security of our Online Services
  • Analytics
  • Improving the user experience
  • Service Providers (data analytics providers; internet service providers; operating systems and platforms)
Geolocation Data
  • Individuals (user’s device)
  •   Use of our Online Services’ Features
  •       None
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information
  •    Individuals
  • User of our Online Services’ Features
  •   Service Providers (hosting)

*See Appendix for specific examples of the types of personal information included in each category.

If you submit any Personal Information relating to other individuals to us or to our service providers in connection with our Online Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

  1. Analytics & Usage Information: PRADCO collects information that does not directly reveal your identity or does not directly relate to an identifiable individual. This may include a unique identifier (unconnected to an individual’s Personal Information) and related analytics and usage information that we use to track usage of our Online Services, track trends in the usage of our Online Services, administer the Online Services, and improve our users’

B. How Do We Collect the Information?

The categories of sources from which we collect Personal Information are described in the table above.

We only collect and use Personal Information when you voluntarily provide it to us, with the exception of your IP address, geolocation, and certain device information, which may be automatically captured when you access our Online Services.

In order to use some portions of our Online Services, a user must first complete a registration form or provide an email address that will require the user to provide a limited amount Personal Information. Registration is strictly voluntary.

Because of how email communication works, you will have to disclose an email address to us if you choose to contact us or communicate with us by email.

We automatically collect Analytics & Usage Information generated from your use of our Online Services. We use this Analytics & Usage Information in the aggregate. We do not combine these types of Analytics & Usage Information with Personal Information. We may also share aggregated demographic information with our business partners, sponsors, advertisers, and companies that control, are controlled by, or are under common control with PRADCO.

  1. Cookies and Similar Technologies: For information about the cookies and other tracking technologies used by our websites and how to manage your settings for these cookies and technologies, please visit our Cookie Policy
  2. Social Media Features: Our websites and online services may use social media features, such as the Facebook “Like” button (“Social Media Features”). These features may collect your IP address, record which page you are visiting on our websites, and/or may set a cookie to enable the feature to function properly. You may be given the option by such Social Media Features to post information about your activities on our websites to a profile page of yours that is provided by a third-party Social Media network in order to share with others within your network. Social Media Features are either hosted by a third party or hosted directly on the websites. Your interactions with these features are governed by the privacy policy of the company providing the relevant Social Media Features.
  3. User Contributions: One or more of our Online Services may provide for public areas where you may be able publish or display information. In such event, you may also provide information for publication or display (“Posted”) on public areas of the Websites (collectively, “User Contributions”). Your User Contributions are Posted and transmitted to others at your own risk. Although you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of third parties with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

C. How Do We Use the Information?

The business or commercial purpose(s) for which Personal Information is collected is described in the table above.

We may use the Personal Information we collect for the purposes of providing you with the Online Services and their content, processing your transactions, establishing the identity of account holders (including using Personal Information to create a common account across our Online Services), customer service, authorization, customer support, warranty services, improving and customizing our content, carrying out our obligations and enforcing rights arising out of any contracts, notifying you of updates to the Online Services, or changes to this Privacy Policy and any User Terms and Conditions, sharing your Personal Information internally with our affiliates so they can communicate with you about their products and services, and providing you with information about our products and services and the products and services of our affiliates. We will retain this information for as long as needed to provide you products and services, comply with legal obligations, resolve disputes, and enforce our agreements.

We may use the Personal Information and Analytics & Usage Information we collect by sharing it with third party agents, vendors, contractors, partners, or content providers of PRADCO (collectively, “Service Providers”) for the purposes of managing purchases of our products and services, servicing our systems, and obtaining support services for our businesses. We are not in the business of selling Personal Information to third parties or Service Providers, and will share it with Service Providers only as we describe in this Privacy Policy. In situations where we share Personal Information with Service Providers, access is granted to the Service Providers upon the condition that the Personal Information is kept confidential and is used only for carrying out the services these Service Providers are performing for PRADCO. As part of making that determination whether we will share Personal Information with Service Providers, we will obtain assurances that they will appropriately protect and maintain the confidentiality of Personal Information consistent with this Privacy Policy and as required by applicable law.

The Personal Information we collect from you may be transferred to, and processed in, countries other than the country in which you live. These countries may have data protection laws that are different than the laws of your country. Specifically, the servers we use to provide our Online Services are located in the United States. This means that when we collect your Personal Information, we may process it in the United States or in the country where you live. However, when we process your Personal Information, regardless of its processing location, we take appropriate measures, as discussed below, to ensure that your Personal Information remains protected in accordance with this Privacy Policy.

We may share your usage data related to our Online Services with our affiliates for purposes of providing or improving our Online Services. We will not disclose any information about your usage data related to our Online Services to unaffiliated third parties, except as necessary to provide our Online Services, enhance the product experience, to enforce the terms of use, or as required by law. We may share your Personal Information internally with our affiliates so they can communicate with you about their products and services.

We may provide you the opportunity to participate in contests or surveys on through our Online Services. If you participate, we will request certain Personal Information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip/postal code).

We use this information to notify contest winners and award prizes, to monitor site traffic or personalize the Online Services, and to send participants an email newsletter.

We use may use a third-party service provider to conduct these surveys or contests; that company will be prohibited from using our users’ Personal Information for any other purpose. We will not share the Personal Information you provide through a contest or survey with other third parties unless we provide you prior notice and choice.

We also reserve the right to disclose your Personal Information if we are required to do so by law, or in the good faith belief that disclosure of the information is reasonably necessary to comply with legal process, to respond to claims, or to protect or advance the rights, property, safety, or well-being of our company, our employees, customers, or the public, including for the purposes of fraud protection.

We will not use your Personal Information for automated decision-making purposes.

In the unlikely event that all or substantially all of PRADCO’s assets are acquired, customer information, which may include Personal Information, may be one of the transferred assets unless restricted by applicable local law, in which case the acquiring entity will be subject to the same commitments for such customer information.

D. What is our Legal Basis for Collecting and Using Personal Information?

Our legal basis for collecting and using the Personal Information described above will depend on the Personal Information concerned and the specific context in which we collect it.

However, we will normally collect Personal Information from you only:

  • where we need the Personal Information to perform a contract with you or your organization;
  • where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms, where applicable; or
  • where we have your consent to do

In some cases, we may also have a legal obligation to collect Personal Information from you or may otherwise need the Personal Information to protect your vital interests or those of another person.

If we ask you to provide Personal Information to comply with a legal requirement, we will make this clear at the relevant time and advise you whether the provision of your Personal Information is mandatory or not (as well as of the possible impact if you do not provide your Personal Information).

Similarly, if we collect and use your Personal Information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your Personal Information, please contact us using the contact information provided below.

E. How Do We Secure Personal Information?

PRADCO takes appropriate technical and organizational measures to ensure that Personal Information we have collected or will collect in the future is secure. For example, we limit the number of people who have access to the Personal Information through organizational, physical, and electronic security systems and authentication methods that guard against unauthorized access. Any payment transactions will be encrypted using TLS/SSL technology.

We use industry-standard technologies when transferring and receiving consumer data we receive. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you in connection with our Online Services.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Online Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Online Services like message boards. The information you share in public areas may be viewed by any user of the Online Services.

As a reminder, PRADCO may provide links to third-party websites. These websites may not have the same privacy policies as PRADCO. We take reasonable care in recommending these websites, but we are not responsible for their content or privacy policies. We urge users to read the privacy statement of a third-party website when leaving our Online Services and linking to a third-party website.

F. What Are My Rights?

Depending on your country or state of residency, you may have legal rights with respect to your Personal Information, including one or more of the (each of which may be subject to certain exceptions that will be analyzed on a case-by-case basis):

Right to be Informed Individuals have a right to obtain confirmation as to whether their Personal Information is being collected and/or processed. Individuals also have a right to request that an organization disclose the Personal Information it collects, uses, discloses, sells, and/or otherwise processes.
Right of Access / Right to Know Individuals have the right to require an organization to correct inaccurate Personal Information concerning the individual and to have incomplete Personal Information completed, including by means of providing a supplementary statement.
Right to Rectification Individuals have the right to require an organization to restrict
the processing of their Personal Information.
Right to Restrict Processing Individuals have the right to require an organization to restrict the processing of their Personal Information.
Right of Data Portability Individuals have a right to receive a copy of their Personal Information in a portable and readily usable (structured, commonly used, and machine-readable) format that can be transmitted to certain third parties without hindrance.
Right to Object or Opt-out Individuals can request an organization to stop processing and/or selling (if applicable) their Personal Information.
Right to Withdraw Consent Individuals have the right to withdraw their consent to the processing of their Personal Information at any time when the processing is based on the individual’s consent. Withdrawal of consent does not affect processing that occurred prior to such
withdrawal (it only has future effect).
Right to Erasure or Deletion Individuals can request the deletion of their Personal Information collected or maintained by an organization.
Right to Non-discrimination An organization cannot discriminate against an Individual because of the exercise of their legal rights with respect to their Personal Information.
Right to not be Subject to Automated Decision Making Individuals have the right not to be subject to a decision based solely on automated processing, including profiling, if such processing has a legal effect or otherwise significantly affects the individual.
Right to Lodge a Complaint If you are located in the European Union (EU) or European Economic Area (EEA), you have the right to lodge a complaint with a supervisory authority in relation to the processing of your Personal Information.

Additional Information Regarding the Right to Know and the Right to Opt-out

PRADCO does not and will not sell Personal Information to third parties for a business or commercial purpose and has not sold Personal Information to third parties for a business or commercial purpose during the preceding 12 months or at any other time.

We disclose, and have disclosed during the preceding 12-month period, the following categories of personal information to third parties for a business or commercial purpose:

Categories of Personal Information Disclosed
Personal Identifiers
Other Personal Information Categories
Commercial Information
Internet or Other Electronic Network Activity Information
Geolocation dat
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information

Additional Information Regarding the Right to Object

If we process your Personal Information based on our legitimate interests, you can object to this processing in certain circumstances. In such cases, we will cease processing your Personal Information unless we have compelling legitimate grounds to continue processing or where it is needed for compliance and/or legal reasons. Where we use your Personal Information for direct marketing purposes, you can always object or opt-out of such direct marketing by using the unsubscribe link in such communications or by submitting a request using any of the methods provided below.

G. How Can I Exercise My Rights?

We want to assure you that you can exercise any legal right you have with respect to your Personal Information. Upon request, we will tell you whether we have collected or processed any of your Personal Information.

If you would like to manage, change, limit, or delete your Personal Information, you can do so through your account settings within the Online Services or by submitting a request using any of the methods provided below.

To exercise any other legal rights with respect to your Personal Information, you may submit a request using any of the methods provided below.

We will respond to your request as soon as reasonably possible, but no later than the legally required timeframe.

To exercise your rights (or to ask us questions about this Privacy Policy or our privacy practices), you can submit a request by contacting us using any of the methods below:

  1. Via Web: Please click here. (This hyperlink will redirect to our privacy management platform provided by our vendor, OneTrust, Inc.)
  2. Via Toll-Free Telephone: 1-833-705-0124
  3. Via Mail: EBSCO Industries
    5724 Highway 280 E
    Birmingham, AL 35242, USA
    Attn: Data Privacy Officer, Legal Department
  4. Via Email: privacy@ebsco.com

Verification of Requests

All requests submitted to us will be verified to ensure that the person making the request (the “Requestor”) is the individual about whom we have collected Personal Information. The method we use to verify the Requestor’s identity may vary based on the type of customer or user, the Online Services used, and the type of Personal Information we have collected. In most cases, we will require the Requestor to provide the following information when submitting a request:

  • Type of Customer or User
  • First Name
  • Last Name
  • Email Address
  • Phone Number
  • Country
  • State/Province
  • Legal Relationship to the Subject of the Request

We will use this identifying information to communicate with the Requestor and receive confirmation that they submitted the request, and then match this identifying information with the Personal Information we already maintain. We may also use the contact information that we already maintain to communicate with the individual to confirm that they submitted the request. In rare cases, we may ask for additional information to verify the request, which may include a signed declaration under penalty of perjury that the Requestor is the individual whose Personal Information is the subject of the request.

If the Requestor submits a request to delete Personal Information, we will separately confirm that the individual wants their Personal Information deleted.

We may deny a request if we cannot verify the identity of the Requestor to a reasonable degree of certainty or a reasonably high degree of certainty (depending on the type of request, the sensitivity of the Personal Information, and the risk of harm to the individual posed by a unauthorized request) or, in the case of a request to delete Personal Information, we may deny a request if we are not able to separately confirm that the individual wants their Personal Information deleted.

Contactin Us as an Authorized Agent

If you use an authorized agent to submit a request, we will require that you:

  • provide the authorized agent written permission to act as your authorized agent; and
  • verify the authorized agent’s identity directly with

The above authorized agent requirements do not apply if you have provided the authorized agent with legally binding power of attorney in accordance with applicable law.

We may deny a request from an agent that does not submit proof that they have been authorized by you to act on their behalf.

Using an Authorized Agent

If you use an authorized agent to submit a request, we will require that you:

  • provide the authorized agent written permission to act as your authorized agent; and
  • verify the authorized agent’s identity directly with

The above authorized agent requirements do not apply if you have provided the authorized agent with legally binding power of attorney in accordance with applicable law.

We may deny a request from an agent that does not submit proof that they have been authorized by you to act on their behalf.

H. What Choices Do I Have?

We understand that you may not want to allow our sharing of your Personal Information to our Service Providers, or to let us use that information for purposes that you believe may be incompatible with the purpose for which it originally was collected or that you later may authorize. Therefore, you may contact us to inform us that you do not want to permit these uses of your Personal Information. To do so, please contact us using the contact information provided above.

It is important to us that the Personal Information we collect is appropriate and relevant to the purposes for which we intend to use it. We will use Personal Information only in ways that are compatible with the purposes for which it was collected or subsequently authorized by the person providing the information. PRADCO will take reasonable steps to ensure that Personal Information is relevant to its intended use, accurate, complete, and current.

Our Online Services offer publicly accessible blogs, photo galleries, and community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your Personal Information from our blog or community forum, please submit a request using any of the methods provided above in the “How Can I Exercise My Rights” section of this Privacy Policy. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.

I. Collection and Use of Information from Children

Our Online Services are not intended for children under 16 years of age. No one under 16 years of age may provide any Personal Information to or through the Online Services. We do not knowingly collect Personal Information from children under 16 years of age. If you are under 16 years of age, do not use or provide any information on our Online Services or on or through any of their features. If we learn we have collected or received Personal Information from a child under 16 years of age, we will delete that information. If you believe we might have any information from or about a child under 16 years of age, please contact us using the contact information provided above.

J. How Long Do We Retain This Information?

We retain Personal Information we collect from you where we have an ongoing valid or legitimate business interest or other legal need to do so (for example, to provide you with a product or service you have requested or to comply with applicable legal, tax or accounting requirements).

When we have no further valid or legitimate business interest or legal need to process your Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

Notice for Canadian Residents

If you are a resident of Canada, the following Canada-specific provisions apply to you in addition to or in lieu of the relevant sections of the Privacy Policy.  If there are any conflicts between this section and any other provision of this Privacy Policy and you are a Canadian resident, the portion that is more protective of personal information shall control to the extent of such conflict. If you have any questions about this section or whether any of the following applies to you, please contact us at privacy@ebsco.com.

Transfer of Personal Information

The Services are hosted and operated in the United States (“U.S.”) and other jurisdictions through PRADCO and its service providers, and laws in the U.S. and other jurisdictions may differ from the laws where you reside.

We and our service providers may disclose your Personal Information if we are required or permitted by applicable law or legal process, which may include lawful access by foreign courts, law enforcement or other government authorities in the jurisdictions in which we or our service providers operate.  For information about the manner in which we or our service providers treat Personal Information, please contact us as set out above.

Access

Subject to limited exceptions under applicable law, you have the right to access, update and correct inaccuracies in your Personal Information in our custody and control. You may request access, updating and corrections of inaccuracies in your Personal Information in our custody or control by contacting us as set out above. We may request certain Personal Information for the purpose of verifying the identity of the individual seeking access to his or her Personal Information records.

Questions

If you have any questions, comments, or concerns regarding this Privacy Policy or our practices, please send us an e-mail or write to us at the addresses found at that page or provided above.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback- form.truste.com/watchdog/request.

Changes to Privacy Policy

We will notify you of changes to this Privacy Policy by posting an updated policy on this page. You agree that any use of the Online Services is based on this Privacy Policy, current at the time of use. If we make any material changes, we will notify you by email notification or a notice on our Online Services (such as a banner or pop-up) prior to the changes becoming effective and provide you with the ability to consent to these changes (such as an “I agree” or “OK” button, or a prominent statement indicating the changes are in effect and continued use of the Online Services signifies consent). We encourage you to periodically review this page for the latest information on our privacy practices.

Miscellaneous

Alternative Format / Accessibility: To access this Privacy Policy in an alternative format, click here to download a PDF version. If you have accessibility questions, please contact us at 1-844-908-1219.

Do Not Track Signals: PRADCO does not recognize automated browser signals regarding tracking mechanisms, which may include ‘do not track’ instructions.

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