Nowhere else will you find so many legends. Fred Arbogast, Cotton Cordell, James Heddon and more, they are fishing companies that stand the test of time. Add to this mix other popular lure brands like YUM, BOOYAH, Bandit, Bomber and more and you’ve got PRADCO Fishing – one of the largest fishing companies in the world.

For generations anglers have relied on our brands to fill their stringers, livewells and memory banks with trophies big and small. Our top-selling lures have been on the market for more than 75 years and still catch as many fish as they did the first time they hit the water, yet every year we create new and innovative products that rely on the cutting edge of design and technology.

At PRADCO Fishing we serve all anglers, from those trolling for river walleyes to pros casting for bass tournament cash, the father anticipating his child’s first trout and the veteran ice fisher with his 5-gallon bucket for a chair, they all rely on us.  So, when it comes to providing the products they want, you should too.

We are: Rebel, BOOYAH, Lindy, Bomber Saltwater Grade, YUM Baits, Little Joe, Cotton Cordell, Creek Chub, Heddon, Bandit Lures, Thill Floats, Silver Thread, Bomber Lures, Smithwick and Arbogast.

Names you trust. Names you know. Legends.